Advertising and branded video
Turn campaign briefs, product references, brand assets, and director prompts into longer audiovisual concepts or finished short-form creative.
Independent tool overview
Wan 3.0 at a glance
Wan 3.0 is Alibaba Cloud's all-in-one video model for generating up to 30 seconds of 30fps video with native dialogue, music, and sound effects. It accepts text, images, video, audio, documents, and web pages, and is available through Alibaba Cloud Model Studio.
Visit the official Wan 3.0 site ↗
- Developer
- Alibaba Cloud
- Model ID
- wan3.0-video
- Maximum duration
- 30 seconds
- Frame rate
- 30fps
- Output resolution
- 480P, 720P, or 1080P
- Reference capacity
- Up to 20 image, video, and audio assets
Overview
What Wan 3.0 is
Wan 3.0 brings text-to-video, image-to-video, reference-to-video, first-and-last-frame control, video editing, and video extension into one API model. Its headline upgrade is a native 30-second generation window, which gives a single request enough room for a scene arc rather than only a short motion test.
The model can condition on as many as 10 reference images, five reference videos, and five audio clips. It can also use one document or web link, allowing a brief, deck, PDF, webpage, or other structured source to become part of a video-generation request.
Wan 3.0 is a hosted Model Studio service. Alibaba publishes an official repository and Apache-licensed example material, but the current product access described in its documentation is an API and playground—not downloadable Wan 3.0 model weights.
Use cases
Who Wan 3.0 is best for
The strongest fit depends on the job you need the product to complete, not the size of its feature list.
Narrative previsualization
Test continuous camera moves, performance, dialogue, sound, and a beginning-to-end scene arc in one generation.
Product and character consistency
Condition output on several people, objects, environments, clips, and audio references that need to remain recognizable.
API-based creative products
Build generation, editing, extension, or document-to-video workflows on Alibaba Cloud's asynchronous Model Studio endpoint.
Capabilities
Core Wan 3.0 features
Native 30-second generation
Generate clips as long as 30 seconds at 30fps, with smart duration recommendations and support for continuing a story through extension.
Native audiovisual output
Create picture and sound together, including spoken dialogue, background music, sound effects, and audio informed by reference clips.
Omni-reference input
Combine up to 10 images, five videos, and five audio clips to guide characters, products, environments, motion, timing, and sound.
Documents and web pages
Use a supported document or link as source material, including DOC, XLS, PPT, PDF, TXT, Keynote, Pages, Numbers, and Markdown files.
First and last frame control
Anchor an image-to-video result with a required opening image or both an opening and closing image.
Editing and extension
Modify visuals, story elements, environments, and dialogue with instructions, or extend an existing video forward, backward, or both ways.
Process
How the Wan 3.0 workflow works
Step 1
Select a region and endpoint
Create the Model Studio workspace and API key in the same supported region as the Wan 3.0 model; cross-region keys and endpoints do not work together.
Step 2
Choose the creation mode
Decide between prompt-only generation, first-frame or first-and-last-frame animation, multi-reference creation, editing, or extension.
Step 3
Prepare references
Upload only the images, video, audio, document, or link that materially defines the characters, product, space, style, sound, and story.
Step 4
Write a timed director prompt
Separate subject actions, camera movement, dialogue, sound, and scene timing so the model can place events across the requested duration.
Step 5
Prototype at lower cost
Test motion and reference fidelity with a shorter 480P or 720P output before paying for a full 30-second 1080P generation.
Step 6
Review and iterate
Inspect continuity, identity, product geometry, dialogue, on-screen text, audio texture, physical behavior, and rights before extending or exporting the final cut.
Cost
Wan 3.0 pricing and free plan
Wan 3.0 Standard is billed for successfully generated output seconds. Alibaba currently advertises 30% promotional pricing through September 24, 2026 at 00:00 UTC+8; the console is the final source for account and regional rates. Failed generation requests are not billed under Model Studio's video-pricing rules.
Standard 480P
$0.035/second promotional
Lowest-cost draft resolution; the published list price is $0.05 per generated second.
- 30-second promotional cost is about $1.05
- 30-second list-price cost is $1.50
- Promotion is scheduled to end September 24, 2026
Standard 720P
$0.07/second promotional
Mid-resolution balance for creative iteration; the published list price is $0.10 per second.
- 30-second promotional cost is about $2.10
- 30-second list-price cost is $3.00
- Only successful output duration is billed
Standard 1080P
$0.14/second promotional
Highest-fidelity Standard output; the published list price is $0.20 per second.
- 30-second promotional cost is about $4.20
- 30-second list-price cost is $6.00
- Final price is shown in the Model Studio console
Prime
From $0.068/second
Faster-inference model for workflows where turnaround matters more than Standard pricing.
- Published Singapore list rates are $0.068 at 480P, $0.14 at 720P, and $0.28 at 1080P
- Region-specific rates differ
- Check the console for promotional pricing
Pricing checked . Check current pricing at the source ↗
Assessment
Wan 3.0 strengths and limitations
Where it stands out
- Generates up to 30 seconds in one request rather than requiring several short clips
- Creates dialogue, music, effects, and picture in one audiovisual model
- Accepts a broad mix of text, image, video, audio, document, and web inputs
- Supports up to 20 image, video, and audio references in a single request
- Unifies generation, first-and-last-frame control, reference work, editing, and extension
- Official per-second pricing and full API documentation are published
What to consider
- Wan 3.0 is currently a hosted Model Studio service; the official access path does not provide downloadable model weights
- Alibaba says audio texture and on-screen text accuracy are still improving
- Reference videos and reference audio are each limited to five files and 15 seconds of total duration
- Document or link input is limited to one item, no more than 100MB and 50 pages
- Model availability and resources vary by region, and the model, API key, and endpoint must match
- A full 30-second high-resolution generation can be costly, especially after promotional pricing ends
Compare
Wan 3.0 alternatives
The right alternative depends on the specific output, workflow, controls and budget your project requires.
Content Creator
Seedance 2.5
Choose Seedance 2.5 when another current 30-second model with strong reference control and editing is a better platform fit.
Explore Seedance 2.5 →Content Creator
Sora 2
Choose Sora 2 when OpenAI's creative video workflow and ecosystem are more important than Alibaba Cloud API integration.
Explore Sora 2 →Content Creator
Veo 3.1
Choose Veo 3.1 when Google Cloud or Flow integration and Google's audiovisual generation stack fit the workflow.
Explore Veo 3.1 →Questions
Wan 3.0 FAQs
What is Wan 3.0?
Wan 3.0 is Alibaba Cloud's all-in-one audiovisual generation model for text-to-video, image-to-video, reference-to-video, video editing, and extension through Model Studio.
How long can Wan 3.0 videos be?
Wan 3.0 supports up to 30 seconds in one generation at 30fps. It also supports video extension when a project needs to continue beyond the initial clip.
How much does the Wan 3.0 API cost?
Through September 24, 2026, Alibaba advertises Standard promotional rates of $0.035 per second at 480P, $0.07 at 720P, and $0.14 at 1080P. Published list rates are $0.05, $0.10, and $0.20 respectively.
Can Wan 3.0 generate audio?
Yes. Wan 3.0 natively generates dialogue, background music, and sound effects with the video and can use reference audio as part of the request.
Is Wan 3.0 open source?
The current Wan 3.0 product is accessed as a hosted Alibaba Cloud Model Studio model. Alibaba publishes an Apache-licensed repository with project material, but its official usage documentation does not provide downloadable Wan 3.0 model weights.
Bottom line
Our Wan 3.0 verdict
Wan 3.0 is a strong option for developers who need longer audiovisual shots, many reference types, and editing in one Alibaba Cloud API. Its 30-second window and document-to-video input are unusually practical, but teams should prototype cheaply and validate sound, text, identity, and regional pricing before scaling production.
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