Growth and marketing reporting
Combine advertising, social, analytics, and search data into refreshable team reports without a full BI deployment.
Independent tool overview
Rows at a glance
Rows is a collaborative spreadsheet with an AI Analyst, document extraction, live data integrations, automation, and presentation-ready reports and dashboards.
Visit the official Rows site ↗
- Product type
- AI spreadsheet and reporting platform
- Core assistant
- Rows AI Analyst
- Connected sources
- 50+ listed integrations
- Entry plan
- Free
- Company update
- Rows joined Superhuman
Overview
What Rows is
Rows combines a familiar spreadsheet grid with an AI Analyst that can build models, add formulas and columns, clean or merge tables, create charts, format ranges, and answer questions in plain language. Its current positioning emphasizes extracting data from PDFs and business tools, analyzing it without SQL, and turning the result into a live report.
The platform is strongest when a spreadsheet needs connected operational data rather than a one-time CSV. Rows lists more than 50 sources and supports scheduled refreshes, custom API requests, sharing, embeds, forms, collaboration, and interactive controls. Rows has joined Superhuman, but the Rows product, pricing, documentation, and support remain available.
Use cases
Who Rows is best for
The strongest fit depends on the job you need the product to complete, not the size of its feature list.
Operations teams
Pull data from CRM, payments, email, databases, and APIs into repeatable tables and calculators.
Analysts who prefer spreadsheets
Use plain-language help for formulas, joins, charts, cleanup, and exploratory analysis while retaining a visible grid.
Client-facing dashboards
Publish polished charts, tables, forms, and calculators that can be shared or embedded outside the editor.
Document extraction
Bring structured information out of PDFs and other business documents for analysis and reporting.
Capabilities
Core Rows features
AI Analyst
Performs spreadsheet operations from plain-language prompts, including analysis, new columns, formatting, cleanup, joins, charts, and model creation.
Document extraction
Imports data from PDFs and other documents into spreadsheet structures that can be reviewed and analyzed.
Connected data tables
Imports from business apps, databases, advertising platforms, social services, and other supported sources.
Scheduled refresh
Updates connected tables on a cadence that varies by plan, from manual import to daily or per-minute automation.
Web and API access
Supports website extraction, the RowsX browser extension, custom GET, POST, and PUT requests, and a Rows API.
AI functions
Applies tasks such as summarization, classification, translation, extraction, and content generation across spreadsheet data.
Interactive reports
Combines tables, charts, buttons, checkboxes, inputs, and view controls in a flexible reporting layout.
Forms and calculators
Turns spreadsheet logic into input forms or interactive calculators for internal or external users.
Sharing and embedding
Publishes tables, charts, reports, and dashboards for viewers or embeds them in websites and documents.
Collaboration
Provides team workspaces, folders, permissions, guests, real-time editing, and share controls.
Checkpoints
The AI Analyst creates recoverable checkpoints after several prompts or multi-action runs to help undo unwanted changes.
Process
How the Rows workflow works
Step 1
Define the decision
Start with the metric, business question, grain, date range, and intended audience rather than asking the AI to explore vaguely.
Step 2
Connect or import data
Bring in a document, CSV, spreadsheet, supported integration, warehouse table, website, or custom API response.
Step 3
Validate the source
Check row counts, date coverage, types, missing values, duplicates, currencies, time zones, and join keys before analysis.
Step 4
Prompt the Analyst precisely
Reference the relevant table, columns, calculation, filter, chart axes, or cleanup rule in the request.
Step 5
Inspect the work
Review formulas, samples, joins, aggregations, and chart definitions rather than accepting an AI answer as the source of truth.
Step 6
Automate and publish
Set an appropriate refresh cadence, lock permissions, document definitions, and share or embed the report.
Step 7
Monitor for drift
Reconcile totals periodically and check whether upstream schemas, credentials, APIs, or business definitions have changed.
Cost
Rows pricing and free plan
Rows offers Free, Plus, Pro, and Enterprise plans. Listed prices exclude applicable sales tax or VAT. Annual billing lowers the effective Plus seat price and both the Pro base fee and seat fee.
Free
$0
Entry plan for trying the AI Analyst and building spreadsheets.
- Unlimited spreadsheets
- 5 AI tasks per month
- Manual Data Table imports
- 10 integration accounts
- Up to 3 guests
Plus
$8/user/month or $6/user/month annually
Individual and team automation with a larger AI allowance.
- Unlimited spreadsheets
- 200 AI tasks per month
- Data Table automation every day
- 10 integration accounts
- Up to 10 guests
Pro
$79/month + $8/user, or $59 + $6/user annually
Higher-volume AI and faster data refresh for operational reporting.
- 1,000 AI tasks per month
- Data Table automation every minute
- 100 integration accounts
- Up to 200 guests
- Video support
Enterprise
Contact for pricing
Custom data, AI, API, security, and support requirements.
- High-volume usage
- Advanced API endpoints
- Custom AI models, functions, and integrations
- Custom themes
- SAML SSO
- Dedicated customer success manager
Pricing checked . Check current pricing at the source ↗
Assessment
Rows strengths and limitations
Where it stands out
- Keeps AI-generated analysis visible in a spreadsheet that users can inspect and edit
- Combines data ingestion, transformation, reporting, and sharing in one workspace
- Broad integration catalog reduces manual CSV exports for recurring reports
- AI Analyst can execute multi-step spreadsheet work rather than only explain formulas
- Forms, interactive controls, and embeds make outputs easier for non-editors to use
- Free plan provides a low-risk way to test the core workflow
What to consider
- The Free plan includes only five AI tasks per month
- The AI Analyst documentation says it infers dataset context from headers and a sample of rows, so it may miss exceptions elsewhere in a large table
- Generated formulas, joins, transformations, and conclusions still require validation
- Frequent automation and higher AI volumes require the substantially more expensive Pro plan
- Connected reports can fail or drift when upstream schemas, permissions, credentials, APIs, or rate limits change
- AI checkpoints are capped and retained for a limited time, so they are not a substitute for governed backups and change control
- Sensitive business data may flow through Rows and connected model or integration providers; teams should review privacy, retention, and access settings
- Complex warehouse modeling, semantic governance, and very large workloads may still be better suited to dedicated data tooling
Compare
Rows alternatives
The right alternative depends on the specific output, workflow, controls and budget your project requires.
Data Analysis
Google Sheets AI
A familiar spreadsheet choice for teams already standardized on Google Workspace and Gemini features.
Explore Google Sheets AI →Business Operations
Airtable
Better suited to operational databases and app-like workflows where records, interfaces, and automations matter more than formulas.
Explore Airtable →Data Analysis
Julius AI
A conversational data-analysis alternative focused on exploring files and producing analyses and visualizations.
Explore Julius AI →Data Analysis
Grok for Excel
Adds plain-language analysis and formula assistance inside Microsoft Excel for teams that cannot leave that ecosystem.
Explore Grok for Excel →Questions
Rows FAQs
What is Rows?
Rows is a spreadsheet and reporting platform that combines AI analysis, document extraction, connected data, automation, collaboration, and publishing.
What can the Rows AI Analyst do?
It can analyze tables, add columns, clean and format data, merge tables, create charts, find and replace values, and build spreadsheet models from plain-language requests.
How much does Rows cost?
Rows has a Free plan, Plus at $8 per user monthly or $6 annually, Pro at a $79 monthly base plus $8 per user or a $59 annual-billing base plus $6 per user, and custom Enterprise pricing.
How many AI tasks are included?
The current pricing table lists 5 per month on Free, 200 on Plus, 1,000 on Pro, and high-volume or custom access on Enterprise.
Can Rows connect to business data?
Yes. Rows lists more than 50 integrations spanning marketing, CRM, payments, databases, warehouses, APIs, email, and other services.
Can Rows replace a BI tool?
It can replace a lightweight BI workflow for many spreadsheet-centered teams, but complex semantic models, governance, very large datasets, and enterprise observability may still require dedicated data infrastructure.
Does Rows use my data to train shared AI models?
Rows states that AI Analyst data is not used to train models that benefit other users and that it sends the minimum necessary information. Organizations should still review the full current privacy and vendor terms.
What does Rows joining Superhuman mean?
Rows' current pages state that it has joined Superhuman. The Rows product, account experience, pricing, and documentation remain available as of the review date.
Bottom line
Our Rows verdict
Rows is a strong fit for teams that want spreadsheet transparency with more automation and presentation polish than a conventional grid. Its AI Analyst can remove a great deal of formula and cleanup work, but the biggest value comes from connected, refreshable reporting—and that also creates the need for careful validation, permissions, and source monitoring.
Visit Rows website ↗Similar Data Analysis Tools
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