Small businesses without a design team
Turn an existing site and product images into a more consistent starting set of campaign and brand assets.
Independent tool overview
Pomelli at a glance
Pomelli is a free Google Labs and Google DeepMind experiment for small-business marketing. It can analyze a website or uploaded files to build a reusable 'Business DNA,' then use that brand profile and product catalog to generate campaign creatives, product photos, brand books and simple published websites. It is unusually broad for a no-charge experiment, but product details, claims, visual identity, synthetic images, platform formats and website compliance all require human review before anything is published.
Visit the official Pomelli site ↗
- Product type
- AI brand and marketing workspace
- Developer
- Google Labs with Google DeepMind
- Current cost
- No charge
- Language
- English
- Age requirement
- 18+
- Current allowance
- Several hundred image/video generations
- Last reviewed
- August 31, 2026
Overview
What Pomelli is
Pomelli began as an on-brand social-campaign generator and has expanded into a lightweight brand workspace. Users can import a website and optional Google Business Profile data, start from uploaded files or choose a template; then they can directly edit the extracted fonts, colors, images, values and voice that make up Business DNA.
That profile grounds a Catalog of products or services and four main outputs: image-led Campaigns, AI product Photoshoots, downloadable or publishable Brand Books and generated websites. Assets can be downloaded, shared into Google Ads or posted to a connected professional Instagram account, depending on feature availability.
Pomelli remains an early Google Labs experiment. It is currently free for users 18 and older in a long list of supported countries, English is the only supported language, and Google says users can create several hundred image and video generations while the cap remains subject to change.
Use cases
Who Pomelli is best for
The strongest fit depends on the job you need the product to complete, not the size of its feature list.
Fast product-content experiments
Generate studio or lifestyle concepts and multiple social formats before investing in a conventional shoot or agency campaign.
New brands establishing a system
Draft a Business DNA, catalog, brand book and simple website from files or a template when no formal guidelines exist yet.
Capabilities
Core Pomelli features
Business DNA
Extracts or generates brand fonts, colors, values, tone and imagery from a website, optional Business Profile, files or a template.
Product and service Catalog
Stores items imported from URLs or entered manually so campaigns and photos can stay grounded in specific offerings.
Campaign generator
Builds campaign briefs and editable social or ad creatives with images, headlines, descriptions, calls to action, layouts and 9:16 animation.
AI Photoshoot
Turns a clean product image into branded studio or lifestyle variations, supports custom style references, edits, animation, resizing and download.
Brand Book
Automatically creates a brand guide from Business DNA that can be edited, downloaded as a PDF or published at a shareable URL.
Website generation
Creates, regenerates, edits and publishes simple branded websites with a customizable Pomelli URL suffix and version history.
Connected publishing
Can copy assets to Google Ads and post approved formats to a connected professional Instagram account; Google Ads campaigns still launch separately.
Process
How the Pomelli workflow works
Step 1
Prepare approved brand inputs
Collect current logos, colors, fonts, product facts, claims, photography, audience, channel rules and the rights for every uploaded asset.
Step 2
Build and correct Business DNA
Import the site or files, then verify every extracted or generated brand field; do not assume an old website or Business Profile is current.
Step 3
Create one campaign brief
Choose a real product, objective, audience, offer, channel, format and call to action before generating visuals or copy.
Step 4
Review against reality
Check product shape, color, texture, packaging, logo, price, availability, performance claim, spelling, disclosure and required legal copy.
Step 5
Publish in the real channel
Export or share only approved assets, configure ad targeting and budget separately, and add analytics, accessibility, privacy, consent and business information to any website.
Cost
Pomelli pricing and free plan
Google currently provides Pomelli at no charge during its experimental phase. The Help Center says users can make several hundred image and video generations and will publish future cap changes there. No paid Pomelli plan or service-level commitment is listed.
Google Labs experiment
$0
No-charge access to the current Pomelli brand, campaign, photoshoot and website tools.
- Several hundred image and video generations stated
- Google account and supported region required
- English only and age 18+
- Feature availability can vary by country
- Limits and experiment availability may change
Pricing checked . Check current pricing at the source ↗
Assessment
Pomelli strengths and limitations
Where it stands out
- Connects brand extraction, product context, campaign creation, photography concepts and a basic website in one free workspace.
- Business DNA is editable, so users can correct the AI-generated brand interpretation before reusing it.
- Product URLs, Catalog items and campaign ingredients provide more grounding than a generic design prompt.
- Photoshoot supports practical output operations such as resize, animation, download and saving approved images back into the brand profile.
- Google publishes unusually clear warnings that generated product details can change and must be reviewed.
What to consider
- Pomelli is an experiment, so features, caps, availability, output behavior and long-term product support can change or disappear.
- AI can alter product colors, dimensions, materials, packaging, logos and textures, creating misleading advertising if the image is not checked against the real item.
- Business DNA and imported Google Business Profile information are snapshots, not live synchronization; stale source material produces stale brand output.
- Generated headlines, prices, offers, claims, testimonials and calls to action can be false, unsubstantiated or noncompliant and require legal and channel review.
- Copyright, trademark, publicity and model-release obligations remain with the user for uploaded references and generated assets.
- A generated website still needs custom-domain planning, analytics, SEO, accessibility, security, privacy notices, consent controls, accurate business details and testing before it can serve as a serious business site.
- Direct Instagram posting and Google Ads asset sharing increase the consequence of an approval mistake; sharing to Google Ads does not configure or launch a campaign.
Compare
Pomelli alternatives
The right alternative depends on the specific output, workflow, controls and budget your project requires.
Design
Canva AI (Magic Studio)
Consider Canva Magic Studio for a mature collaborative design suite with broader templates, publishing and paid brand-management options.
Explore Canva AI (Magic Studio) →Design
Adobe Firefly
Consider Adobe Firefly when deeper image generation and Creative Cloud editing workflows matter more than Pomelli's free small-business campaign system.
Explore Adobe Firefly →Questions
Pomelli FAQs
What is Google Pomelli?
Pomelli is a Google Labs and Google DeepMind experiment that builds a reusable brand profile and generates campaign creatives, product photos, brand books and simple websites for businesses.
Is Pomelli free?
Yes. On August 31, 2026, Google said Pomelli was available at no charge with several hundred image and video generations during the experiment. Caps may change.
Where is Pomelli available?
Google lists Pomelli for users age 18 and older in many countries and territories across the Americas, Europe, Africa, the Middle East and Asia-Pacific. English is the only supported language, and some features vary by country.
What is Business DNA?
It is Pomelli's editable profile of a brand's fonts, colors, values, voice and images, plus catalog and asset context. It can be built from a website, optional Google Business Profile data, uploaded files or a template.
Can Pomelli generate product photos?
Yes. Photoshoot can turn a product image into branded studio or lifestyle variations and then edit, animate, resize or download them. Google warns that fine product details may change, so every image must be checked.
Can Pomelli publish social ads automatically?
It can share assets into Google Ads and post supported formats to a connected professional Instagram account. Sending an asset to Google Ads does not launch a campaign; targeting, budget, approvals and launch remain separate.
Can Pomelli build a business website?
It can generate, edit and publish a simple site at a Pomelli URL. Treat it as a starting point and add the content, analytics, custom-domain, accessibility, privacy, legal, SEO and conversion work required for the real business.
Bottom line
Our Pomelli verdict
Pomelli is an unusually capable free starting point for a small business that has products and a rough visual identity but lacks a repeatable marketing system. Its real value is the shared Business DNA and Catalog across many outputs—not the promise that each generation is automatically on-brand. Correct the source profile, verify every product and claim, preserve rights records and move only reviewed assets into paid media or public channels.
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