Product and UX teams
Run repeatable prototype, website, copy and information-architecture studies without scheduling every participant live.
Independent tool overview
Wynde (formerly Pathway) at a glance
Pathway is now Wynde, an active UX research platform for building unmoderated usability tests, testing Figma prototypes and websites, recruiting targeted participants and reviewing videos, paths, heatmaps and survey analysis. The rebrand keeps the original product category intact; buyers should budget separately for the platform and recruited respondents and should treat AI analysis as an aid to human research judgment.
Visit the official Wynde (formerly Pathway) site ↗
- Current name
- Wynde
- Former name
- Pathway
- Primary use
- Unmoderated UX research and participant recruitment
- Prototype support
- Figma with interaction paths and optional video
- Free plan
- 3 tests and 250 own-audience responses per month
- Paid team plan
- $175 per month on the published pricing page
- Last reviewed
- August 31, 2026
Overview
What Wynde (formerly Pathway) is
The original Pathway URLs now redirect to Wynde, so this is an active rebrand rather than a discontinued product. Existing visitors should evaluate the current Wynde offering and terms.
Wynde supports surveys, asynchronous interviews, prototype and website testing, A/B comparisons, card sorting, first-click and five-second tests. Teams can invite their own audience or recruit participants across published country and demographic filters.
Reports combine quantitative and qualitative evidence such as task paths, heatmaps, videos, exports and AI-assisted text-response analysis. Strong research still depends on representative recruiting, unbiased study design and human interpretation.
Use cases
Who Wynde (formerly Pathway) is best for
The strongest fit depends on the job you need the product to complete, not the size of its feature list.
Teams without a respondent panel
Recruit targeted testers through Wynde while keeping study construction and reporting in the same workspace.
Mixed-method studies
Combine paths, completion signals and heatmaps with open-text answers, videos and human interpretation.
Capabilities
Core Wynde (formerly Pathway) features
Flexible study builder
Mix survey, prototype, media, first-click, five-second, card-sorting and other blocks with branching logic.
Figma and website testing
Track prototype interactions, define task goals and optionally record sessions across desktop and mobile devices.
Audience recruitment
Hire respondents using published coverage across more than 130 countries and 400-plus targeting filters, or share a link with your own audience.
Experiment variations
Split respondents across design or copy variants and use split groups to prevent repeat participants across separate studies.
Research reports
Review videos, paths, heatmaps and response data, share reports and export results to CSV or XLSX.
Wynde AI
Uses AI to assist with text-response analysis and context-aware follow-up questions during research.
Process
How the Wynde (formerly Pathway) workflow works
Step 1
Set the decision first
Define the product decision, target audience and success criteria before choosing test blocks.
Step 2
Build and pilot
Import the prototype or website, write neutral tasks, configure logic and test the study with a small internal group.
Step 3
Recruit deliberately
Invite known users or select paid participants using criteria that match the real customer population.
Step 4
Inspect raw evidence
Review completion paths, recordings, heatmaps and responses before relying on an AI-generated theme or summary.
Step 5
Synthesize and repeat
Separate observation from interpretation, document sample limitations and validate important findings in another study or live product data.
Cost
Wynde (formerly Pathway) pricing and free plan
Wynde publishes a free Start plan, a Team plan at $175 per month with an annual-discount control shown on the page, and custom Enterprise pricing. Recruiting Wynde respondents is an additional usage cost; the site displays $3 as an example price for a five-minute test or survey.
Start
Free
For initial studies using your own audience.
- Up to 3 tests
- 250 own-audience responses per month
- Advanced logic, variations, filtering and exports included on the published page
Team
$175/month
For teams running ongoing research and collaborating in one workspace.
- Unlimited tests
- Unlimited own-audience responses
- Up to 5 teammates
- Shared tests, folders, permissions and team management
- Confirm billing cadence before purchase
Enterprise
Custom quote
For larger organizations needing enterprise access and support.
- SSO advertised for Enterprise
- Confirm security, retention, procurement and service terms directly
Recruited respondents
Usage-based
Optional participant recruitment priced separately from the workspace subscription.
- Site displays $3 for a five-minute study as a comparison example
- Actual cost depends on audience, targeting and study requirements
Pricing checked . Check current pricing at the source ↗
Assessment
Wynde (formerly Pathway) strengths and limitations
Where it stands out
- Covers many common unmoderated research methods in one study builder.
- Strong Figma interaction tracking and cross-device session evidence for prototype work.
- Supports both bring-your-own audiences and targeted participant recruitment.
- Free plan is practical for testing the workflow before committing to a team subscription.
- Reports preserve raw paths, videos and responses alongside AI-assisted analysis.
What to consider
- The Team subscription and paid respondent recruitment are separate costs.
- Participant quality and representativeness depend on targeting, screening and the external panel used for a study.
- AI follow-up questions can change the interview path or introduce bias, and AI themes can miss minority or contradictory evidence.
- Session recordings, prototype files, survey answers and demographic filters can contain personal or confidential data; obtain informed consent and configure retention appropriately.
- The privacy policy and terms still contain Pathway-era naming and were last updated in February 2024, so enterprise buyers should confirm current contractual and subprocessors details.
- Unmoderated tests reveal behavior and reported perceptions, but they do not by themselves establish why every participant acted as they did or predict population-wide outcomes.
Compare
Wynde (formerly Pathway) alternatives
The right alternative depends on the specific output, workflow, controls and budget your project requires.
Consulting
User Evaluation
Consider User Evaluation for an AI-led qualitative interview and research-analysis workflow.
Explore User Evaluation →Marketing
SurveyMonkey AI
Consider SurveyMonkey AI when broad survey creation and analysis matter more than prototype interaction testing.
Explore SurveyMonkey AI →Questions
Wynde (formerly Pathway) FAQs
Is Pathway still active?
Yes, under a new name. Pathway's website and app redirect to Wynde, which continues the UX research and participant-recruitment product.
What can Wynde test?
It supports Figma prototypes, websites, design and copy variations, surveys, asynchronous interviews, card sorting, first-click tests, five-second tests and other research blocks.
How much does Wynde cost?
On August 31, 2026, Wynde listed Start as free, Team at $175 per month and Enterprise as custom pricing. Paid participant recruitment is separate; confirm billing cadence and current respondent costs before purchase.
What is included in the free plan?
The published Start plan includes up to three tests and 250 responses per month when you use your own audience.
Does Wynde recruit participants?
Yes. Wynde advertises recruitment across more than 130 countries with 400-plus filters. The exact respondent cost and panel terms depend on the study and targeting.
Can AI replace a UX researcher in Wynde?
No. AI can help analyze text and ask follow-ups, but humans should design neutral studies, verify the sample, inspect raw evidence and make the final interpretation.
Bottom line
Our Wynde (formerly Pathway) verdict
Wynde is a capable option for product teams that want unmoderated UX testing, participant recruitment and detailed prototype evidence in one platform. The free plan makes a pilot easy, while heavier teams should model both the $175 workspace cost and recruitment spend. Keep researchers responsible for study design, consent and final conclusions rather than delegating those judgments to AI summaries.
Visit Wynde (formerly Pathway) website ↗
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