Account-based sales video
Teams creating approved one-to-one prospect or customer messages with dynamic names, companies, offers, and calls to action from CRM data.
Independent tool overview
Gan.ai at a glance
Gan.ai is an AI video platform built around avatars, voice and lip-sync cloning, cinematic or faceless generation, and one-to-one personalization at scale. A team can record one base video, mark variables such as a recipient's name or company, and generate many individualized copies through CSV, CRM integrations, webhooks, or API calls. The value is operational scale; the central risks are consent, biometric media, data governance, spam, and deceptive impersonation.
Visit the official Gan.ai site ↗
- Core product
- AI avatars and personalized video at scale
- Personalization
- Voice, lip sync, text, images, thumbnails, backgrounds, and fields
- Inputs
- Scripts, prompts, recordings, uploads, CSV rows, CRM fields, and API requests
- Delivery
- Downloads, hosted landing pages, links, embeds, overlays, and integrations
- Security claim
- SOC 2 Type II with encryption and role-based access
- Consent
- Explicit permission required for face, voice, and likeness
- Reviewed
- August 31, 2026
Overview
What Gan.ai is
Gan.ai's signature workflow uses one approved recording as a template, then replaces spoken words, on-screen text, thumbnails, logos, backgrounds, offers, or other fields for each recipient. Voice synthesis and lip-sync make the speaker appear to say each personalized value rather than simply overlaying text.
The current Studio also creates talking-avatar videos from scripts, custom digital twins from a person's video and voice, cinematic ads, UGC-style clips, prompt-to-video projects, faceless explainers, screen recordings, captions, landing pages, and website overlays. It is now a broader marketing-video suite, although personalization remains its clearest differentiator.
Growth and enterprise workflows connect to HubSpot, Salesforce, Zoho, Outreach, Zapier, Make, webhooks, CSV uploads, and APIs. That makes large campaigns possible, but it also means customer records can flow from a CRM into synthetic media, hosted landing pages, analytics, email, and other processors. Each field needs a documented purpose and retention rule.
Gan.ai states that it has SOC 2 Type II controls, encryption in transit and at rest, role-based access, and explicit-consent and synthetic-disclosure principles. Those controls do not transfer responsibility: the customer must have permission for every face, voice, recording, logo, customer field, and channel, and must prevent a convincing avatar from being used to impersonate, mislead, or send unlawful outreach.
Use cases
Who Gan.ai is best for
The strongest fit depends on the job you need the product to complete, not the size of its feature list.
Lifecycle communication
Onboarding, retention, milestone, education, and support programs where one authorized presenter needs to deliver many controlled variations.
Avatar-led content production
Marketing or training teams producing repeated multilingual or scripted updates without scheduling the presenter for every recording.
Capabilities
Core Gan.ai features
Video personalization engine
Maps selected words and visual elements to variables, trains the approved base project, and creates a separate version for each CSV row, CRM record, webhook, or API request.
Custom and stock avatars
Turns an authorized person into a reusable digital presenter or uses stock avatars to render multi-scene scripts with synthetic speech, expression, gestures, backgrounds, and captions.
Voice cloning and lip sync
Learns an authorized speaker's vocal characteristics and modifies mouth movement so names, places, offers, and longer script changes appear naturally spoken.
Generative video formats
Offers prompt-to-video, cinematic ads, UGC-style creative, faceless explainers, AI B-roll, voice-over, music, transitions, and scene editing in the same dashboard.
Campaign distribution
Produces downloads, trackable video landing pages, website overlays, thumbnails, links, embeds, and CRM or email-ready campaign assets.
Automation and analytics
Growth and enterprise tiers add API access and integrations for high-volume generation, while hosted experiences track views, clicks, completion, and responses.
Process
How the Gan.ai workflow works
Step 1
Document authority and consent
Get written, specific permission from the presenter for face, voice, avatar, languages, scripts, channels, campaign dates, geography, model training, and revocation before recording.
Step 2
Minimize recipient data
Send only fields needed for the message, use internal identifiers instead of sensitive attributes, define retention, and confirm CRM, CSV, API, landing-page, and analytics data flows.
Step 3
Build and approve a base project
Record clean video and audio, mark variables, submit the project for training, and have the real presenter and brand owner approve neutral test values before any bulk run.
Step 4
Generate a controlled sample
Test difficult names, languages, edge cases, missing values, titles, brands, opt-outs, broken links, and inappropriate combinations with synthetic recipient data.
Step 5
Release with disclosure and controls
Clearly label synthetic media, authenticate the sender, honor consent and marketing opt-outs, limit generation roles and API keys, monitor abuse, and provide a rapid kill switch for avatars and campaigns.
Cost
Gan.ai pricing and free plan
Gan.ai publishes separate Studio subscriptions and developer API pricing. Studio uses generative credits plus personalization-copy credits; the API uses unified technical credits. The two Creator plans are not interchangeable. Annual Studio billing is advertised at 20% off, and extra seats can add cost.
Studio Free
Free
Trial workspace for basic recording, stock-avatar, and personalization experiments.
- 10 AI or avatar videos in the documented allowance
- 100 generative credits
- 10 personalized-copy credits
- HD screen and camera recorder
- Stock avatars, Chrome extension, captions, summaries, and landing page
Studio Creator
$24/month
Individual plan for a single custom identity or personalization use case.
- One custom avatar or one personalized project at a time
- Unlimited avatar videos under the plan's fair-use and credit rules
- 6,000 generative credits
- 20 personalization credits per month
- Personalized landing pages and website video overlays
Studio Growth
$199/month
Marketing automation tier for higher-volume personalized campaigns.
- Five custom-avatar slots
- Unlimited avatar videos under applicable limits
- 60,000 generative credits
- 1,000 personalization credits per month
- 15+ integrations, API access, custom domain, and voice cloning
Studio Enterprise
Custom
Negotiated production capacity, support, and commercial controls.
- Custom avatar and personalization capacity
- Documented unlimited generative credits subject to contract
- Production-grade video
- AI-generated graphics
- Dedicated account manager
- Require retention, deletion, incident, consent, subprocessor, and misuse terms in the agreement
Developer API Free
Free
Separate API-platform allowance for evaluating speech and media endpoints.
- 1,000 unified credits per month
- Not the same as Studio personalization credits
- Suitable only for short tests
- Endpoint availability and credit rates can change
Developer API Creator
$25/month
Separate developer plan with unified API access.
- 100,000 unified credits per month
- Three instant-avatar slots documented
- One API key across supported endpoints
- TTS costs one credit per character
- Avatar video costs 10,000 credits per minute
- Sound effects cost 50 credits per second
Pricing checked . Check current pricing at the source ↗
Assessment
Gan.ai strengths and limitations
Where it stands out
- Changes spoken words and matching lip movement, creating more convincing personalization than a text overlay or generic thumbnail.
- CSV, CRM, webhook, Zapier, Make, and API workflows support campaigns from dozens to very large recipient lists.
- Custom avatars, stock avatars, cinematic ads, UGC-style video, faceless explainers, screen recording, and personalization coexist in one platform.
- Hosted landing pages, links, embeds, overlays, and engagement analytics provide a complete delivery loop.
- SOC 2 Type II, encryption, access controls, consent guidance, and synthetic-media disclosure are explicitly documented.
What to consider
- A cloned face and voice are sensitive identity assets. Unauthorized creation, weak offboarding, stolen credentials, or overly broad staff access can enable convincing fraud or reputational harm.
- Personalized outreach still must comply with consent, privacy, telemarketing, email, advertising, employment, and sector-specific laws. AI personalization does not make bulk outreach lawful or welcome.
- The platform's broad consent principle needs customer-side evidence: record who consented, to what scripts and channels, for how long, and how an avatar is disabled after revocation or employment ends.
- Voice and lip-sync output can mispronounce names, change meaning, distort emotion, or make the speaker appear to endorse a statement they never said. Every template and edge case needs review.
- Studio generative credits, Studio personalization credits, API credits, avatar slots, videos, and seats are different meters, making total campaign cost harder to estimate than the headline subscription.
- The June 2024 public terms grant Gan a broad, perpetual license to process, modify, create derivatives from, and use user content to provide, maintain, and improve the service. Sensitive customers should negotiate narrower enterprise terms.
- The same terms restrict a personalized copy to its intended recipient unless separately authorized, and unused credits are non-refundable.
- The public FAQ currently gives a narrower language list for the main personalization product than some marketing articles claim. Test exact languages, accents, names, and cross-language voice behavior before contracting.
Compare
Gan.ai alternatives
The right alternative depends on the specific output, workflow, controls and budget your project requires.
Content Creator
tavus
Choose Tavus when developer-oriented digital replicas, programmatic personalized video, or real-time conversational video agents are the primary product requirement.
Explore tavus →Marketing
Synthesia
Choose Synthesia for structured training, enablement, localization, templates, and enterprise avatar-video governance rather than one-to-one sales personalization.
Explore Synthesia →Content Creator
HeyGen Video Agent
Choose HeyGen Video Agent for a broader prompt-to-video workflow that assembles scripts, actors, visuals, and edits with less emphasis on CRM-driven recipient variables.
Explore HeyGen Video Agent →Questions
Gan.ai FAQs
What does Gan.ai do?
Gan.ai creates avatar, cinematic, UGC-style, faceless, screen-recorded, and personalized videos. Its signature feature turns one approved recording into many recipient-specific copies by changing voice, lip movement, text, images, and other variables.
How does Gan.ai personalize a video?
A builder records or uploads a base video, selects words or elements as variables, maps fields such as first name or company, and submits the project for training. Copies can then be generated manually, from CSV rows, through CRM and automation integrations, or via API.
How much does Gan.ai cost?
The documented Studio plans are Free, Creator at $24 per month, Growth at $199 per month, and custom Enterprise. A separate developer API has a free allowance and a $25-per-month Creator plan. Credits and entitlements differ between Studio and API.
Can I clone anyone's face or voice?
No. Gan.ai's security and ethics guidance calls for explicit consent, and its terms require authority and express permission from speakers and featured people. Organizations should retain written consent and prohibit public-figure, employee, customer, or third-party cloning without authorization.
Does Gan.ai support CRM automation?
Yes. Growth documentation lists 15 or more integrations and names services such as HubSpot, Salesforce, Zapier, and Make. Personalized projects can also use CSV uploads, webhooks, and API calls. Confirm the exact connector and field behavior in a test workspace.
Is Gan.ai secure?
Gan.ai says it is SOC 2 Type II certified and uses encryption, role-based access, cloud isolation, and monitoring. That is useful evidence, not a complete risk decision; buyers still need the report scope, DPA, subprocessors, retention, deletion, incident response, and internal avatar-access controls.
Can Gan.ai personalized videos be sent to multiple people?
The public terms treat each personalized copy as intended for a single recipient and restrict sharing that copy with additional recipients without another credit or authorization. Bulk campaigns should generate and license a distinct copy for each recipient.
Should Gan.ai videos be labeled as AI-generated?
Yes. Gan.ai's own ethics guidance recommends clear synthetic-content disclosure. Disclosure is especially important when a realistic speaker appears to say words generated from a script or recipient data rather than words they personally recorded.
Bottom line
Our Gan.ai verdict
Gan.ai is a strong operational choice when authorized personalized video is central to sales, onboarding, retention, or marketing and the organization can govern it like an identity system, not a casual design tool. Its automation, avatars, landing pages, and lip-synced variables can save substantial production time. Use it only with documented speaker and recipient authority, synthetic disclosure, minimized CRM fields, abuse monitoring, and a contract that resolves the broad content license, retention, deletion, and incident obligations.
Visit Gan.ai website ↗Similar Marketing Tools
View all Marketing AI tools →.png)
Pygma
Smart Instagram growth assistant for social media
SurveyMonkey AI
Powered by AI and machine learning, SurveyMonkey Genius® helps you create better surveys and gain valuable insights.
Dottypost
Create dynamic LinkedIn Carousels effortlessly from various content sources.
Poll the People
Revolutionizing surveys and market research with AI-powered insights.
AI training for the future of work.
Get access to all our AI courses, hundreds of real-world AI use cases, live expert-led workshops, an exclusive network of AI early adopters, and more.
AI Courses
Get unlimited access to all of our current & upcoming industry-specific AI courses for the duration of your subscription.
Daily Guides
To keep up with the rapid pace of AI, our team publishes AI implementation guides daily. Our library contains 300+ practical use cases to automate real-world work.
Workshops
Join weekly, live, interactive sessions with industry leaders who are at the forefront of AI for hands-on implementation guidance and exclusive insights.
Community
Network with an exclusive community of AI-first professionals who are working smarter with AI. Learn how early adopters are using AI in their work and businesses.