Automated CRM updates
Extracted information from sales interactions and mapped it into CRM records.
Historical tool archive
Truva (acquired by Salesforce): historical overview
Truva was an AI sales-automation platform for CRM updates, follow-up emails, meeting capture, and sales analytics. Its team joined Salesforce in July 2025, and Truva is no longer offered as an independent product.
No longer active
Archive
What Truva (acquired by Salesforce) was
Truva began as an in-app onboarding and retention assistant before focusing on AI agents for revenue teams. The later product captured meetings, emails, and voice notes; extracted sales details; updated CRM records; drafted follow-ups; created next actions; and analyzed sales activity.
In July 2025, co-founder Gaurav Aggarwal announced that the Truva team had joined Salesforce to help build Agentforce. Y Combinator now marks the company as acquired, and the former Truva domain directs visitors to Salesforce rather than an independent Truva service.
Past capabilities
What Truva (acquired by Salesforce) offered
Meeting and email capture
Processed online meetings, in-person conversations, email, and voice notes as sales activity.
Follow-up drafting
Generated personalized follow-up emails and next actions from conversation context.
Sales analytics
Analyzed engagement, sentiment, speaking patterns, and methodology-specific fields for managers and representatives.
Availability
Why this listing is historical
Truva no longer publishes a current standalone price or signup path. Before the Salesforce transition, third-party records commonly listed a free plan for up to two team members, a Sales Professional plan around $30 per seat per month, and custom Enterprise pricing. Those figures are historical only.
- Truva is no longer available as an independent service
- Historical feature pages and pricing do not describe current Salesforce Agentforce entitlements
- Former automated CRM writeback required permissions capable of changing customer and pipeline records
Status checked . Review the historical source ↗
Current options
Active Truva (acquired by Salesforce) alternatives
Business Operations
Fireflies AI
Choose Fireflies AI for an active meeting-recording, transcription, summary, and searchable-notes workflow.
Explore Fireflies AI →Sales
folk CRM
Choose folk CRM when the priority is an active relationship-management system rather than recreating the former Truva product.
Explore folk CRM →Questions
Truva (acquired by Salesforce) FAQs
Is Truva AI still active?
No. Truva is no longer offered as a standalone product. Its team joined Salesforce in July 2025, and Y Combinator marks the company as acquired.
What happened to Truva?
Co-founder Gaurav Aggarwal announced that the Truva team joined Salesforce to help build the next chapter of Agentforce.
Did Salesforce acquire Truva?
Y Combinator lists Truva as acquired, while the founder's announcement specifically says the team joined Salesforce. Public reporting describes the transaction as an acquisition, but detailed deal terms were not published.
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