Maia at a glance

Maia is a mobile AI relationship coach made by Our Maia, Co. for couples who want prompts, reflection and structured activities between real conversations. Current Apple and Google listings confirm that the app remains available and actively maintained.

The app supports text and voice conversations, personalized advice, daily or shared goals, quizzes, games, date ideas, celebrations and guided discussions. Partners can use it together or one person can use it to organize thoughts before speaking with the other.

Maia says its approach is informed by relationship experts and therapeutic frameworks. That can make its prompts more structured than a general chatbot, but the company itself says AI is not a licensed couples therapist and cannot do the long-term, contextual and accountable work of a trained human.

It is best suited to ordinary relationship maintenance: naming a recurring pattern, drafting a calmer opening sentence, exploring preferences, planning quality time and reflecting after a disagreement. It should not determine whether a relationship is healthy, who is right, whether memory is accurate or whether someone should stay or leave.

Where one partner is afraid, controlled, monitored, threatened or abused, a shared relationship app can increase risk. Do not record a confrontation, invite the other person into a mediated session or leave sensitive material on a monitored device; contact a trusted person or qualified local service using a safer channel.

The U.S. iOS listing is free to download and currently shows two Premium in-app purchase amounts, $24.99 and $200. The public storefront does not label their cadence, while current pricing directories identify them as monthly and annual. Treat the in-app purchase screen as authoritative for billing period, trial, tax and renewal.

The privacy policy, last updated in August 2023, says Maia may process names, contact data, messages, sex-life or sexual-orientation data, device and location information, usage and inferences. It permits service improvement, marketing and targeted advertising and lists vendors that include ad networks, affiliate marketing, analytics, cloud and product tools.

Apple's developer-supplied privacy disclosure says emails or text messages, other user content, audio, photos or video, precise location and identifiers may be linked to identity for functionality, personalization, analytics or marketing. These are disclosures, not proof that every category is collected in every session, but they make data minimization essential.

Maia's terms require users to be at least 18, auto-renew paid subscriptions unless canceled through the app store and grant the company a broad license to submitted content for including it in the service. The privacy policy says information may remain for up to 12 months after account termination, subject to legal and backup exceptions.