Rapid visual ideation
Creators moving from a concept to images and short motion tests without switching between unrelated products.
Independent tool overview
Grok Imagine at a glance
Grok Imagine is SpaceXAI's image-and-video creation suite, available in Grok's web and mobile apps for consumers and through separate generation and editing APIs for developers.
Visit the official Grok Imagine site ↗
- Current image model
- Grok Imagine Image 2.0
- Current video model
- Grok Imagine Video 1.5
- Consumer access
- Grok web, iOS and Android
- API access
- Image and video generation and editing
- Maximum API video
- 15 seconds; up to 1080p on supported 1.5 workflows
- Consumer watermark
- Required and cannot be removed
Overview
What Grok Imagine is
Grok Imagine is the visual creation area inside Grok. It combines image generation and editing with text-to-video, image-to-video and video-editing workflows. The current flagship API recommendations are Grok Imagine Image 2.0 for images and Grok Imagine Video 1.5 for video, while the consumer experience packages the tools behind modes and a shared Grok usage allowance.
This page covers the overall product rather than duplicating the separate Grok Imagine Image 2.0 model review. Imagine is strongest for people who want images and short clips—including generated sound—inside one Grok workflow or need usage-priced APIs. Buyers should account for consumer watermarks, shared weekly limits, resolution caps and the sharply higher cost of 1080p video.
Use cases
Who Grok Imagine is best for
The strongest fit depends on the job you need the product to complete, not the size of its feature list.
Image-to-video work
Teams animating a selected still while directing camera movement, pacing, atmosphere and sound.
Programmatic media generation
Developers who want direct image, video and editing endpoints with published per-output pricing.
Iterative image editing
Designers making regional edits, removing backgrounds, resizing compositions or combining multiple visual references.
Capabilities
Core Grok Imagine features
Image 2.0 generation
Creates 1K or 2K images with Low or Medium quality options and improved typography, layout and instruction following.
Regional and segmentation edits
The consumer tools include a magic wand and segmentation controls intended to change selected areas while preserving the rest.
Multi-reference editing
The consumer Image 2.0 workflow accepts up to five input images; the direct API documentation currently describes up to three.
Smart resize and background removal
Recomposes an image into common aspect ratios and can export a selected subject on a transparent background.
Text- and image-to-video
Video 1.5 can create a first frame from text or animate an input image, with controllable duration, aspect ratio and resolution.
Generated audio and preset voices
The video system can generate sound, and supported reference-to-video API workflows can use built-in voice IDs.
Video editing
The broader Imagine API can restyle footage and add, remove or swap objects, with input-length and output-resolution constraints.
Templates
Consumer presets package workflows such as photo editing, product shots, headshots, icons and game assets.
Process
How the Grok Imagine workflow works
Step 1
Choose image or video first
Decide whether the deliverable is a still, a new clip, an animated reference or an edit to existing media because each path has different limits and costs.
Step 2
Build the anchor image
For controlled video work, generate or upload a strong first frame and correct composition, text and identity before animation.
Step 3
State motion and sound clearly
Describe subject movement, camera direction, pacing, atmosphere and audio rather than supplying only a visual style.
Step 4
Use previews for iteration
Test at a lower resolution or shorter duration, then spend the higher 720p or 1080p rate only on selected concepts.
Step 5
Inspect continuity and provenance
Review faces, hands, text, objects, physics, sound synchronization and the required consumer watermark before sharing.
Step 6
Track usage and rights
Monitor the shared consumer allowance or per-request API cost and confirm permission for uploaded references, voices and final commercial use.
Cost
Grok Imagine pricing and free plan
Consumers can start free and upgrade for larger shared Grok limits; SuperGrok is $30 per month and SuperGrok Plus is $100 per month. API usage is billed separately by image or video second, with current image output from $0.02 and video from $0.05 per second.
Free
$0
Limited Grok access across web and mobile, with image and video availability shown in the current plan comparison.
- Limits are lower than paid plans
- Consumer outputs include a Grok watermark
- Features can vary by location and platform
SuperGrok
$30/mo
Paid individual plan with higher limits across Grok features, including image and video generation.
- Uses a shared weekly allowance across Chat, Imagine, Voice and Build
- Additional usage credits can be purchased after the included allowance
- High-compute video consumes more of the pool than a chat message
SuperGrok Plus
$100/mo
Higher-usage individual plan with consumer 1080p video creation and priority access.
- Significantly higher shared usage
- 1080p consumer video
- Priority at peak times and early feature access
Imagine Image API
$0.02–$0.08/output
Usage-priced image generation and editing; the exact rate depends on model, resolution and quality.
- Image 2.0: $0.04 for 1K Low, $0.06 for 2K Low or 1K Medium, $0.08 for 2K Medium
- Image 2.0 input images cost $0.01 each
- Earlier stable image model starts at $0.02 per output
Imagine Video API
$0.05–$0.25/sec
Usage-priced video generation and editing, with rate determined by model and resolution.
- Video 1.5: $0.08/sec at 480p, $0.14/sec at 720p and $0.25/sec at 1080p
- A 10-second Video 1.5 output is $0.80, $1.40 or $2.50 before any image input fee
- Stable video model starts at $0.05/sec for 480p and $0.07/sec for 720p
- Input images for Video 1.5 cost $0.01 each
Pricing checked . Check current pricing at the source ↗
Assessment
Grok Imagine strengths and limitations
Where it stands out
- Combines high-quality image generation, short video, editing and generated audio in one product family.
- Current APIs publish straightforward per-image and per-second prices.
- Image 2.0 adds useful production tools such as regional edits, background removal, multi-reference input and smart resize.
- Video 1.5 supports 1–15 second clips, common aspect ratios and up to 1080p on supported workflows.
- Consumer access spans web, iOS and Android with a free starting point.
What to consider
- Consumer images and videos carry a Grok watermark, and SpaceXAI prohibits removing, altering or obscuring it.
- Paid consumer plans use one weekly pool across multiple Grok products, so video generation can reduce the allowance available for chat, voice or coding.
- A requested 720p consumer video can fall back to 480p after the tier's 720p cap is reached.
- Video 1.5 costs rise quickly at 1080p: a 15-second API clip is $3.75 before an image input fee.
- Reference-to-video is capped at 720p, and video editing preserves input duration with an 8.7-second cap and output resolution capped at 720p.
- The consumer product and API can expose different limits, including five image references in the consumer launch materials versus three in current API guidance.
- Generated text, faces, identity, motion, physics and audio can still drift or fail across frames and require close review.
- Consumer prompts and outputs may be used for model training unless the user changes data controls or uses Private Chat; business and enterprise data has different defaults.
- Commercial use is allowed under the consumer FAQ, but users remain responsible for reference rights, applicable law and the requested Grok attribution.
Compare
Grok Imagine alternatives
The right alternative depends on the specific output, workflow, controls and budget your project requires.
Content Creator
Runway Gen-4.5
Choose Runway when a mature filmmaking workflow and broader production toolset matter more than Grok integration.
Explore Runway Gen-4.5 →Content Creator
Kling 3.0
Choose Kling 3.0 to compare longer video workflows, consistency and native-audio generation.
Explore Kling 3.0 →Content Creator
Hailuo AI
Choose Hailuo AI for another consumer-oriented image-to-video and short-form generation workflow.
Explore Hailuo AI →Design
Ideogram
Choose Ideogram when the work is primarily still-image design and typography rather than combined image and video.
Explore Ideogram →Questions
Grok Imagine FAQs
What is Grok Imagine?
Grok Imagine is SpaceXAI's visual creation suite for image generation, image editing, text-to-video, image-to-video and video editing across Grok consumer apps and the xAI API.
Is Grok Imagine free?
Grok has a Free plan with limited image and video access. Paid SuperGrok plans raise limits, and developer API usage is billed separately.
How much is SuperGrok?
The current official U.S. pricing page lists SuperGrok at $30 per month and SuperGrok Plus at $100 per month.
How much does the Grok Imagine API cost?
Image output starts at $0.02. Image 2.0 ranges from $0.04 to $0.08 per output, plus $0.01 per input image. Video starts at $0.05 per second; Video 1.5 ranges from $0.08 at 480p to $0.25 at 1080p.
How long can Grok Imagine videos be?
The current API allows 1–15 second generation. Video editing retains the input duration and caps it at 8.7 seconds.
Can Grok Imagine create 1080p video?
Yes. Video 1.5 supports 1080p for supported text-to-video and image-to-video API workflows, and SuperGrok Plus lists 1080p consumer creation. Reference-to-video is capped at 720p.
Can I remove the Grok watermark?
No for consumer outputs. SpaceXAI says there is no removal setting and its policy prohibits removing, altering or obscuring the watermark or other provenance signals.
Does Grok Imagine generate sound?
Yes. The video models support generated audio, and Video 1.5 reference-to-video can use preset voices. Custom voice-reference access is limited to trusted partners on request.
Can I use Grok Imagine output commercially?
SpaceXAI's consumer FAQ says users own their inputs and outputs and may use generated images commercially, subject to the terms, third-party rights, law and requested Grok attribution.
Does SpaceXAI train on Grok Imagine content?
Consumer prompts, uploads and outputs may be used for model training unless the user changes the training setting. Private Chat is not used for training, and business and enterprise content is not used for training by default.
How is this different from Grok Imagine Image 2.0?
Grok Imagine is the overall image-and-video product. Image 2.0 is the current image model within it; Video 1.5 is the corresponding current video model.
Bottom line
Our Grok Imagine verdict
Grok Imagine is a credible all-in-one choice for creators who want still generation, targeted edits and short video with sound under one account, and its APIs are unusually easy to price. The tradeoffs are meaningful: consumer watermarks are mandatory, paid usage is shared across Grok products and 1080p video is expensive. Use lower-resolution tests, reserve final-resolution runs for selected shots and keep a human review step for rights and continuity.
Visit Grok Imagine website ↗Similar Content Creator Tools
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