OpenAI invites brands to set up shop in ChatGPT
PLUS: Put your open Chrome tabs to work with AI
Good morning, AI enthusiasts, and welcome to our 5,653 new readers. Google conditioned companies to obsess over their search listings for decades. That same scramble has been playing out on AI platforms, and OpenAI just gave brands an official way in.
Its new ‘Businesses’ beta gives brands a verified profile, a view of their mentions, and a personalized AI agent for direct buyer questions, opening a new way to meet customers where they’re increasingly searching… inside ChatGPT.
In today’s AI rundown:
OpenAI invites brands to set up shop in ChatGPT
Anthropic stretches Claude across the office
Put your open Chrome tabs to work with AI
‘AI 2027’ authors move up their timelines
LATEST DEVELOPMENTS
OPENAI
Image source: OpenAI
The Rundown: OpenAI just introduced Businesses in ChatGPT, a beta hub where brands can claim a verified profile, track how often the chatbot mentions them, and set up AI agents for shoppers, which paid ads can now point to.
The details:
Profiles are currently free to claim for eligible companies, while agents are live first for U.S. online retailers and digital service firms.
Brands can write their agent’s instructions and add product details, with shoppers opening it from the profile in a labeled chat separate from ChatGPT’s answers.
A dashboard shows how often ChatGPT mentions a brand and drives clicks to its site, plus “discovery topics” that can point to gaps in what the brand shares.
OpenAI first piloted ad-linked agents in September, and brands can now pay to make their agent the landing spot for ads in ChatGPT, with each paid spot labeled.
Why it matters: Brands used to fight for a spot in Google’s results, and in the AI era, that’s shifted to getting name-dropped by the assistants themselves. Companies were mostly guessing what ChatGPT said about them or paying outside specialists to find out. OAI just handed them that visibility directly, plus a one-on-one line to potential customers right inside the chat.
TOGETHER WITH MEMOKET
The Rundown: Memoket Gem is an AI wristband that captures conversations with one press and turns them into summaries, action items, and connected memory. Now with Apple Calendar integration: connect in the Memoket iPhone app to automatically sync new recordings as calendar events.
With Memoket, you can:
Find recordings by when the conversation happened
Revisit decisions and context across conversations
Bring relevant memories into ChatGPT and Claude
Use the app on your Apple Watch, coming this month
ANTHROPIC
Image source: Anthropic
The Rundown: Anthropic just rolled out Claude Sheets and Whiteboards in beta — spreadsheets and shared boards Claude builds alongside a team — while making its Claude Data analytics tool generally available and announcing Claude Meetings, an assistant that sits in on video calls.
The details:
Sheets can build a working spreadsheet with formulas via prompt and export it to Excel, while Whiteboards maps a plan onto a shared board for a team to edit.
Claude Data, originally named Dashboards when it entered beta in October, turns company metrics into narrated videos and visual data stories.
Product lead Nicholas Lin said Claude joins nearly every Anthropic meeting after months of testing, with a Google Meet beta coming to Team and Enterprise users.
Upgraded connectors, the links between Claude and other work apps, now also open tools like Adobe and Atlassian fully inside Claude without switching platforms.
Why it matters: Claude continues to eat both legacy office software and the newer apps that followed, with spreadsheets, dashboards, and meeting tools now joining Slides, Design, and Docs. The apps it hasn’t rebuilt now open inside Claude anyway, pulling more use into the AI assistant and away from the tools the workday used to run on.
AI TRAINING
The Rundown: In this guide, you’ll use ChatGPT’s updated Chrome extension to compare open pages, check the facts, and group the tabs you need. Start in Chat to read, then use Work for a browser action you approve.
Step-by-step:
Install the official ChatGPT extension from OpenAI and open its side panel. Use a practice Chrome profile with public pages for your first run
Open three pricing pages and tell ChatGPT which tabs to read. Give it your team size, required features, budget, and billing period
Check the comparison against the pages. Confirm the full team cost and leave missing details unverified rather than guessing
Switch to Work where available and ask it to group only those three tabs. Review the list first, then check the actual group in Chrome
Ask for a short recommendation with source links and one question to resolve. Keep trials, purchases, and messages outside the task
Pro tip: Use the same side panel on any article. Select the tab and ask ChatGPT for the main claim, the evidence, and what the author leaves unresolved.
PRESENTED BY GARTNER
The Rundown: Enterprise AI use cases grew by 400% this year, but not all are delivering ROI. Investment without value only creates bad momentum. These Gartner IT Symposium/Xpo takeaways show what separates mere AI activity from real, measurable results.
What you’ll learn:
How to build momentum that compounds value
Ways to prevent key risks
How to make people your AI safety net
AI RESEARCH
Image source: AI Futures Project
The Rundown: The AI Futures Project, the forecasting group behind AI 2027, just moved up its forecast for AI that matches the best human AI researchers up to 2027 — citing AI evaluator METR’s recent outside review of Anthropic’s AI speedup as its biggest reason.
The details:
The group’s paper published in 2025 depicted AI rapidly improving itself, but most of the authors later pushed their dates for AI that beats top experts into the 2030s.
METR estimated Anthropic now improves about 2x as fast, mostly thanks to AI, a pace the forecasters’ models gave under 4% odds of seeing this early.
Ex-OpenAI researcher Daniel Kokotajlo gave the earliest date, a 50-50 chance by May 2027, while the other five forecasters land between August and November.
Kokotajlo wrote on X that he is “scared, sad, and angry,” and the group says that if its forecast holds, a pause “should be the top priority for the AI industry.”
Why it matters: AI 2027 is considered one of the more prescient forecasts for how the industry has accelerated, and even its own authors said the pace shown in METR’s report caught them off guard. If their updated projections are as accurate as their old ones, the industry has months, not years, to prepare for the implications of superhuman AI research capabilities.
QUICK HITS
COMMUNITY AI WORKFLOW OF THE DAY
▸ Polly built a caregiver recordkeeping app with Claude
Today’s workflow comes from reader Polly Bouker:
“My son is disabled and receives state funding for caregiving. The program requires daily records of what was done, whether he met his goals, and any behavioral or health issues. A program coordinator reviews these periodically, and an auditor may review them too. I used Claude to write the code for a web app built with Google tools that handles this recordkeeping.
Each day, caregivers open the app and check off each item on my son’s daily task list, which he completes with their help. The app writes the required daily summary from those check-offs and adds goal tracking. Everything goes into a printable report for the coordinator or an auditor.
My son has his own view showing how much of his list is checked off and how close he is to his favorite reward. Because he is motivated to see that he has earned the reward, he reminds the caregivers to complete their part.”
How do you use AI? Tell us for a chance to be featured in the newsletter.
🧠 Gemini 4 Carbon - Google’s new top model, now available to Ultra subscribers and via API
🛍️ Businesses in ChatGPT - OpenAI’s new brand profiles with product listings and chat agents
🎆 MiniMax H3-Image - New open-weight model that creates and edits 4K images
🎨 Adobe Firefly - AI studio adding beta tools for design, video, and workflows
Triple Whale’s 50 LLM Prompts to Crush BFCM 2026 turns your data into answers with copy-paste prompts for any LLM: 35 to plan, 10 to run live all weekend, 5 to save soft results.*
Anthropic opened the investor pitch for its IPO coming next week, also saying in an updated filing that it now considers its AI R&D capability threshold met, based on what it expects from upcoming models.
Adobe previewed MCP connector tools that let users’ own AI agents edit Photoshop, Illustrator, and Premiere files coming in early 2027, plus Firefly Graph, a beta builder for repeatable, shareable AI workflows.
France unveiled the Paris Call for AI Safety and Security, with signers such as OAI, Anthropic, and Mistral committing to build emergency off switches into their most advanced models.
OpenAI acquired Odessia, a months-old AI trip-planning startup from Sonder founder Francis Davidson, who is joining OpenAI to work on travel.
*Sponsored Listing
Read our last AI newsletter: Anthropic says pacing, not pausing, with Fable 5.2
Read our last Tech newsletter: Jensen Huang’s week just got a lot worse
Read our last Robotics newsletter: Amazon builds its home robot team
Today’s AI tool guide: Put your open Chrome tabs to work with AI
RSVP to our next workshop on Nov. 12: Use Claude to its full potential
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See you soon,
Rowan, Zach, Shubham, Jennifer, and Nate — the humans behind The Rundown
