Three generation tiers
Fast targeted lower latency and cost, Standard balanced quality and price, and Ultra prioritized prompt alignment and detail.
Historical tool archive
Imagen 4 was Google's 2025 text-to-image family for the Gemini API, Google AI Studio, and Vertex AI. It introduced Fast, Standard, and Ultra variants, stronger text rendering, up to 2K output, and SynthID watermarking. Google deprecated the production endpoints and scheduled their shutdown for August 17, 2026, so Imagen 4 is now a historical model and existing integrations should migrate to a supported Gemini image model.
No longer active

Archive
Google introduced Imagen 4 in June 2025 and made the full Fast, Standard, and Ultra family generally available that August. Fast prioritized latency and cost, Standard covered general image generation, and Ultra emphasized prompt alignment and detail.
The family generated images from text and was promoted for improved typography and overall quality compared with Imagen 3. Standard and Ultra supported output up to 2K resolution, and every generated image included Google's imperceptible SynthID watermark.
Past capabilities
Fast targeted lower latency and cost, Standard balanced quality and price, and Ultra prioritized prompt alignment and detail.
Google positioned clearer text inside generated images as a major improvement over earlier Imagen releases.
The generally available Standard and Ultra models supported image generation up to 2K resolution.
The documented model controls included a preview prompt-enhancement option that could rewrite a request before generation.
Availability
Imagen 4 no longer has actionable API pricing because its endpoints have retired. Its final public Gemini API rates were $0.02 per Fast image, $0.04 per Standard image, and $0.06 per Ultra image. Those figures are preserved only for historical cost analysis; new work must use current replacement-model pricing.
Status checked . Review the historical source ↗
Current options
Content Creator
The Rundown page for Gemini 3.1 Flash Image, the current replacement named in Google's Gemini API Imagen 4 deprecation table.
Explore Nano Banana 2 →Design
An earlier Gemini-native image generation and editing model that appears in Vertex AI migration guidance for retired Imagen endpoints.
Explore Gemini 2.5 Flash Image →Design
Google's higher-quality Gemini image option for complex prompts and professional asset production.
Explore Nano Banana Pro →Design
A current non-Google alternative for conversational image generation and editing.
Explore ChatGPT Images 2.0 →Questions
No for the Gemini API endpoints covered by Google's lifecycle table. Imagen 4 Fast, Standard, and Ultra were scheduled to shut down on August 17, 2026, so the family should now be treated as retired.
Google's current Gemini API deprecation table names `gemini-3.1-flash-image`, also called Nano Banana 2. Vertex AI guidance has named Gemini 2.5 Flash Image for some retired endpoints, so use the latest documentation for the exact platform and project.
It generated images from text prompts through Google AI developer products. The family emphasized image quality, prompt adherence, improved text rendering, up to 2K output, and different speed and cost tiers.

Canva AI: Supercharges your graphic design workflow with magic tools for text, image, and layout automation.

Flux 1 Kontext [dev] - BFL's Open-weight, SOTA image editing model

Adobe Firefly: Enables creators to generate images, text effects, and designs using adobe’s generative ai.

Qwen-VLo - Alibaba’s 4o-style model for image generation and editing

Get access to all our AI courses, hundreds of real-world AI use cases, live expert-led workshops, an exclusive network of AI early adopters, and more.
Get unlimited access to all of our current & upcoming industry-specific AI courses for the duration of your subscription.
To keep up with the rapid pace of AI, our team publishes AI implementation guides daily. Our library contains 300+ practical use cases to automate real-world work.
Join weekly, live, interactive sessions with industry leaders who are at the forefront of AI for hands-on implementation guidance and exclusive insights.
Network with an exclusive community of AI-first professionals who are working smarter with AI. Learn how early adopters are using AI in their work and businesses.