Firefly takes on AI Video

PLUS: OpenAI's legal battle with... Open AI?

Welcome, AI enthusiasts.

Adobe’s Firefly just got a video upgrade — and unlike OpenAI’s long-awaited Sora, it’s available to everyone.

With impressive generation capabilities built right into the popular creative suite, is Adobe’s new model the trojan horse that takes AI video mainstream? Let’s get into it…

In today’s AI rundown:

  • Adobe unveils Firefly Video Model at MAX

  • OpenAI locked in legal battle with… Open AI?

  • Turn websites into engaging presentations

  • AI simulates Counter-Strike using neural network

  • 5 new AI tools & 4 new AI jobs

  • More AI & tech news

Read time: 4 minutes

LATEST DEVELOPMENTS

ADOBE

Image source: Adobe

The Rundown: Adobe just announced the addition of new video generation capabilities to its Firefly AI model and Premiere Pro at the company’s MAX Conference, alongside a slew of major AI updates across its creative software ecosystem.

The details:

  • The new Firefly Video Model is now in limited public beta and allows users to generate video from text prompts or images in Firefly and Adobe Premiere.

  • Video capabilities include cinematic video, 2D and 3D animations, text graphics, b-roll, and screen effects to blend with normal footage.

  • The model is trained exclusively on Adobe Stock and public domain content and is designed to be ‘commercially safe.’

  • Premiere Pro gets Generative Extend, a Firefly-powered tool for easily extending clips, smoothing transitions, and fine-tuning edits.

  • Adobe also rolled out 100+ features across Creative Cloud apps, GenStudio for enterprise marketing, and Project Concept for collaborative remixing.

Why it matters: Adobe’s new model looks impressive and could be one of the first AI video systems to truly break into the mainstream with seamless inclusion in its popular creative suite. While OpenAI’s Sora STILL awaits public access, others are filling the void with powerful models — it’s getting more competitive by the day.

TOGETHER WITH INNOVATING WITH AI

The Rundown: Innovating with AI’s new program, AI Consultancy Project, equips AI enthusiasts with all the resources to capitalize on the rapidly growing AI consulting market – which is set to 8x to $54.7B by 2032.

The program offers:

  • Tools and framework to find clients and deliver top-notch services

  • A 6-month roadmap to build a 6-figure AI consulting business

  • Student landing their first AI client in as little as 3 days

OPENAI

Image source: Bloomberg

The Rundown: OpenAI is reportedly involved in a trademark dispute with Guy Ravine, who owns the ‘Open AI’ (with a space) trademark and claims he conceived and pitched the idea for the initiative to major tech leaders before the company's founders.

The details:

  • Ravine registered the domain open.ai in March 2015 and owns the ‘Open AI’ trademark, which Sam Altman and Greg Brockman tried to purchase from him.

  • He alleges he pitched the concept to tech figures like Larry Page and Yann LeCun months before OpenAI's launch in December 2015.

  • OpenAI sued Ravine in 2023, accusing him of trying to profit from their brand, and Ravine countersued, saying the company stole his idea.

  • A judge dismissed much of Ravine’s countersuit in September, though he plans to refile and push for a trial.

Why it matters: This Bloomberg investigation is wild, and it’s hard to discern whether this is a case of pure delusion or the underdog getting crushed by the big corporation. As the article points out, there’s major irony in the trademark dispute, given OpenAI’s legal issues from training data and copyright complaints.

AI TRAINING

The Rundown: Gamma's AI tool can transform any web content, including your blog posts, into professional presentations with just a few clicks.

Step-by-step:

  1. Log in to your Gamma account (or sign up for free).

  2. Click "+ Create new" and choose "Import file or URL."

  3. Select "Import from URL" and paste your website’s URL.

  4. In the prompt editor, select the amount of text, language, and AI images you prefer.

  5. Hit "Continue" and watch your presentation come to life!

Pro tip: Choose from hundreds of themes to make your presentation pop and resonate with your target audience.

PRESENTED BY SECTION

The Rundown: Get Section's Enterprise AI Deployment Playbook in this free event and ensure your team is among the 7% seeing real productivity gains from AI.

Join Section’s CEO & COO on Oct. 24 to learn:

  • How to measure the baseline AI proficiency of your team and find your AI champions

  • How to set solid AI policies that ensure brand-safe compliance

  • How to pick high opportunity workflows for AI augmentation and launch pilots

RSVP for free and unlock AI's full potential for your organization.

AI RESEARCH

Image source: DIAMOND

The Rundown: Researchers from the University of Geneva, University of Edinburgh, and Microsoft developed DIAMOND, an AI model that can generate a playable simulation of Counter-Strike(CS:GO) at 10 frames per second within a neural network.

The details:

  • DIAMOND uses a diffusion-based approach, predicting the next frame based on previous frames and actions.

  • The model was trained on just 87 hours of CS:GO gameplay data, a fraction of what similar projects (like Google’s recent DOOM simulation) typically use.

  • Users can interact with the simulation using a keyboard and mouse, with the AI recreating elements like weapon mechanics and player interactions.

  • The model achieved a 46% better than human-level score on the Atari 100k benchmark, a SOTA performance for agents trained on a world model.

Why it matters: While still imperfect, DIAMOND points towards applications in robotics, autonomous systems, and virtual world creation. The ability to generate interactive, physics-based environments could revolutionize how AI is trained for real-world tasks. Plus, open-world video game creation is about to seriously level up.

NEW TOOLS & JOBS

  • ⚙️ LLMWare - Dev tool to make AI apps deployed privately or locally

  • 🎬 Director Mode by Wondercraft - Fine-tune and direct AI voices through prompts

  • 🔊 Audeus - Read aloud PDFs, Google Docs, email, and more using text-to-speech AI

  • 📊 SheetBot AI - AI data analyst to visualize, summarize, and automate work

  • 📸 PicLooks AI Avatars - Free authentic AI profile pictures for designs

  • ⚙️ Databricks - Engineering Manager

  • 💻 Mistral AI - Software Engineering

  • 🩺 Curai - Physician - Telemedicine

  • 📊 Cohere - Data Partnerships Manager

QUICK HITS

Former OpenAI CTO Mira Murati is reportedly trying to poach OpenAI employees for a new venture just weeks after leaving the company — despite remaining an advisor.

Key Microsoft AI researcher Sebastien Bubeck departed to join OpenAI after playing a prominent role in the small, efficient Phi language models.

Google partnered with nuclear startup Kairos Power to build seven small modular reactors in the US, aiming to supply 500 megawatts of carbon-free electricity for AI data centers by 2030.

YouTube announced that creators can now leverage its AI Dream Track feature to generate soundtracks for shorts using natural language prompts directly in the app.

Gatorade launched a new promotion with Adobe allowing users to leverage Firefly’s AI models to customize squeeze bottles with unique designs.

Nvidia-backed AI cloud provider CoreWeave secured a $650M credit loan to fuel growth and announced a nearly $1B investment in U.K. AI infrastructure.

THAT’S A WRAP

That's it for today!

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See you soon,

Rowan, Joey, Zach, and Alvaro—aka The Rundown Team

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